Management of GCB Bank Limited has outdoored 200 of its employees as a “Golden Eagle Ambassadors,” with the task of spearheading business development at the various branches of the bank.
These ambassadors are to ensure consistency in quality services and also showcase the bank as a unique brand for customers and prospective clients.
Speaking at the event dubbed “Stirring Passion,” to unveil the Ambassadors in Accra on 21st February, 2018, Mrs. Hannah Essien, GCB Chief Business Development and Marketing Officer, noted the initiative was part of the Bank’s strategic plans to ensure excellent results in service delivery.
“The gesture marks the beginning of change, a change that will yield positive outcomes to propel the bank into its set objective of becoming the leading bank in the country, and increase its market share and reclaim its position as the premier bank of Ghana,” said Mrs. Essien.
According to Mrs. Essien, the bank would introduce an inter-branch competition to determine the best GCB Bank branch at Zonal and National levels, and encouraged them to apply all the principles and work as a team to ensure the success of their responsibilities.
Mr Kojo Essel, Head of Human Resource Department, GCB Bank Limited tasked the Brand Ambassadors, saying, “You have been selected to represent the GCB Brand in a positive light and by so doing help to increase brand awareness and sales”.
According to him, the Ambassadors were selected based on several qualities like ability to lead, inspire, communicate, respect, team-player, loyalty, agility to resolve problems, influence and networking.
“You are an embodiment of our great Bank’s identity in appearance, demeanour, values and ethics and you should be able to use promotional strategies that will strengthen the customer-product service relationship and influence a large audience to buy and consume the Bank’s products and services more,” he noted.
Mr. Essel further urged the Ambassadors to encourage colleague employees to work hard, imbibe the workplace culture and create value for the brand by being productive.
By Sammy Adjei|GhanaNewsOne.Com