Ghana’s giant mobile telecommunications network, MTN Ghana has revealed that, as part of its activities to mark this year’s 21 Days of Y’ello Care Challenge, it is going to invest more resources to support youth development in the country.
MTN is envisioned to empower the teeming youth in the country with employable skills, digital innovation and marketing among others.
On the backdrop of this, MTN Ghana on Thursday 13th June, 2019, organized the Young CEOs Summit held at the MTN Ghana head office in Accra, to train and mentor them on how to grow their businesses in order to thrive.
The training programme was aimed at empowering start-ups to know the advantages of using social networks such as Facebook, WhatsApp, Twitter, and LinkedIn to communicate and serve their customers.
In his presentation on Digital Marketing, Mr. Dario Bianchi, Digital Consultant with MTN Ghana, indicated that, digitisation enables businessmen and women to communicate to their customers whenever necessary.
He explained that, by going digital, it enables one to monitor the various activities of their brands and products as well as services in the real-time. Adding that, “It helps business actors to know exactly how much is the return on market investment, test an idea, and get feedback from hundreds of customers in less than 48 hours.”
Mr. Bianchi, also said, it could help businesses to measure the step of the customer’s journey such as his or her loyalty, awareness and consideration of a product, and how much he or she was willing to opt for a brand.
He further disclosed that, statistics shows there were 10.32 million active internet users making 35 per cent of the entire population who assessed the internet with Facebook and WhatsApp which is the most utilized social media.
He said, “The total number of active mobile internet users in the country is also 9.37 million, which constituted a percentage of 31 per cent of the total population, and that explained why businesses needed to reach many of their customers through the internet to drive growth.
Therefore, he charged the young CEOs to take advantage of the rising internet statistics and smartphone penetration to propel the growth of their businesses.
He said, it was advisable for companies to conduct simple surveys to know how their customers felt about their products as well as the uniqueness of their services, which other companies ain’t doing.
Mr. Bianchi, further advised that, businesses must always satisfy the customer, welcome change, deliver frequently, work together, trust and support each other in the organisation to drive growth.
He reiterated that, “You can’t ignore complaints from your customers. You need to manage negative comments well to get positive feedback.
Mr. Selorm Adadevoh, the Chief Executive Officer of MTN Ghana underscored the need for Corporate entities in the country to empower the youth with employable skills.
Mr. Selorm, indicated that, the ‘21 Days of Y’ello Care’ was a challenge within the MTN Group, and for MTN Ghana to win the threshold, it needed 95 per cent of staff participation and a 100 per cent Excom participation. Thus, they all have a critical role to play, by translating their hopes into reality and show up as volunteers.
He therefore, charged staff to dedicate time for the programme to make it a fulfilling and inspiring one for the people of Ghana.